How the juggernaut of The Moms Co. climbed the ladder of expansion?
An Indian start-up that began its journey in 2012, The Moms Co. aimed to offer a wide range of solutions to the expecting mothers. While there were quite a few brands in the market already, the company intended to offer natural, safe and toxin-free products under reasonable price. The idea of the start-up was conceived by the husband-wife duo Malika and Mohit Sadani after returning back to India from London.
The Moms Co’s products are developed by the experts across India, Switzerland and Australia. These products go through numerous stability tests, as the ingredients are checked for toxicity against the available databases. The company banks on contract manufacturers backed by over 30 years of experience to ensure high quality and maximum safety.
The Gurugram-based venture has received funding from various brands, including Shripad Nadkari, Brand Mentor to Paper boat and Nandu Doreswamy Nandkishore, who’s known for his industry experience of over 25 years. The company sells the products on its website, and is set to launch them across all the major marketplaces where moms shop.
Although the mom-to-be and baby care space in India is in early stages, the collective market size of the segment amounts to around Rs 10,000 crore. It is currently growing at 20 per cent annually and this is where the opportunity lies for new brands like The Mom’s co.
After hitting the straps quite well and making its presence felt across the country, The Mom’s co is now working on expanding the product range, while growing its market share considerably over the next few years.
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