Focus Frame Living Room Designs

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Luxury Interiors made easy is the new mantra for home owners across India. Home Owners have typically faced problems with finding furniture and interiors solutions in a highly fragmented and unorganized sector. While independent furniture showrooms have mushroomed across all the major metros and furniture shopping online has been on the uprise, there is still a lack of solutions providers who can complete a turnkey job for a consumer.

It is this stark gap in the market that Focus Frame Luxury Interiors aims to capture. FocusFrame was founded with a vision to build a nation-wide Interiors brand that caters to the interiors and furniture requirements of today’s urban home owner by providing them access to international designs, quality furniture with warranties and execution with an assembly-line type of efficiency.

The shell apartments or villas provided by most top builders are of international designs with good-quality execution.However, when the well-designed and executed shell apartment is handed over to a consumer, he is then dependent largely on a highly fragmented and unorganized sector of carpenters, contractors and interior designers for the final finishes and fit-outs in his home. Even though there are multiple furniture brands offline and online, they still largely cater to single-item purchases and do not have comprehensive solutions for a complete interiors package which includes a Kitchen, False Ceiling, Wardrobes, TV Unit, Lighting etc – items that a new home owner needs before moving in to his home.

 

While there are a large number of independent local interior designers who can do that for you, there aren’t many nation-wide brands for residential interiors that consumers can trust their expensive homes with. Today’s consumer is well travelled and exposed to international designs and wants to see those tastes reflected in his home. Focus Frame differentiates itself by providing fully imported European furniture solutions for their clients that are delivered like clock-work with a turn-around time of 45 days per home from design to final installation.

The Company currently has its offices in Mumbai, Bangalore and Hyderabad and plans to expand to other metros soon. They can be contacted on sales@focusframe.in or via their website www.focusframe.in

2 comments

  1. Grande C1104 11 September, 2016 at 05:37 Reply

    Nothing short of a harrowing experience, disgusting attitudes irrespective of the designer and their workforce, and worst part is even after six months since I moved in to my new apartment I’m still held at their mercy for finishing works. Respecting timelines is ‘Alien’ to them, not sure whether that’s a culture passed down from their parent company; I’m yet to figure out the real connection but my goods had this label addressed to ‘Aliens Group’. Days translate to ‘weeks’, weeks translate to ‘months’, and months just double the overall time they take. What’s a pity is their designs are brilliant, especially for someone who appreciates minimal modern designs, the material finishes are unbelievably good, possibly due to their tie ups with an Italian manufacturer. Unfortunately, such a great piece of work is handled by highly unskilled labor on site, a workforce who’s incapable of even interpreting straight lines. Numerous counts of feedback were given right from day 1 since I experienced their installation folks’ lack of empathy towards craftsmanship, but as if they don’t respect feedback and adding more insult to the injury the same group of installation folks were repeatedly sent over. TV Wall unit was fixed with a slant on the side where I keep the TV, and it’s been over six months of repeated follow ups and they don’t seem to bother, only giving new dates and false promises every time. I can’t even open my refrigerator door fully, another messed up installation which they left unfinished, I’ve been literally begging them to at least fix it in a way for me to open my fridge fully; six months and counting! Well, none of their staff currently lifts my call, the owner/or chief designer (not naming publicly here) seems like she has blocked my number on her phone. I’m at a phase where I’m thinking of just letting go of all the pending works from Focus Frame, because dealing with this firm further is only going to make it worse for my wellbeing; after all moving to an apartment on my own was a big dream and I don’t want Focus Frame to continue being there as the spoiler!

  2. Neeraj 15 January, 2017 at 17:40 Reply

    I will sincerely suggest anyone who is looking for interiors to keep away Focus Frame Luxury Interiors . Pathetic company with no experience and no ethics. I had given them a contact for the interiors of My Home Abhra but cancelled the contact after 2 months as nothing was done for two months except talking. They did not return a single paise and did not do any work in the flat. Totally disappointed.

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