George R R Martin didn’t become an overnight sensation in the 90’s when The Song of Ice and Fire: Game of Thrones debuted. It took him almost 20 years and a TV show to rise in prominence. What is so different from the 90’s that elevated the brand of George R R Martin exponentially? The answer is simple: the internet. You see, the cyberspace has provided the people with a platform to share their favourite books, shows and music. It’s the best time for authors to be alive. If writers pay attention to some of the details of promotion and marketing, they can come closer to the likes of Stephen King and Sidney Sheldon.